Incipio Academy
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Course N°06 — E-commerce

The E-commerce Engine

with Lucas Ferreira

Built two 8-figure DTC brands

Everything between the click and the repeat order: conversion, email flows, retention, and the operational spine of a store that compounds.

9 lessons9 videos4h 40mIntermediateLifetime access

What you’ll walk away with

Skills, not certificates of attendance

01Rebuild product pages that convert 2-3x better
02Set up the five email flows that drive 30% of revenue
03Design a retention system, not just a discount ladder
04Fix the margin leaks hiding in shipping and returns
05Plan inventory without gambling the company

Curriculum

3 chapters · 9 lessons

4h 40m total
01Conversion fundamentals
+
  1. 1The product page autopsyVideo
    19:14
  2. 2Offers, bundles, and AOV mechanicsVideo
    16:37
  3. 3Social proof that doesn't look fakeVideo
    12:21
02The retention machine
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  1. 1The five flows, mapped end to endVideo
    24:48
  2. 2Campaign calendars that don't burn the listVideo
    15:16
  3. 3Subscriptions and the second-order problemVideo
    18:02
03Operations and margin
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  1. 1Landed cost: the number nobody checksVideo
    14:55
  2. 2Inventory planning for humansVideo
    17:40
  3. 33PLs, returns, and keeping your weekendsVideo
    16:29

Your instructor

Lucas Ferreira

Built two 8-figure DTC brands

Lucas took a kitchen-table supplement brand to eight figures, sold it, then did it again in home goods. He is obsessive about the unsexy machinery — flows, margins, logistics — that separates stores that scale from stores that stall.

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$24one-time · yours forever
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Or get all-access for $69/mo

This course plus every other one, new drops the day they land, and half-price live tickets.

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— 9 lessons, 4h 40m
— 9 videos
— All future updates included
— 30-day money-back guarantee