Incipio — Latin, “I begin.”
Business school was built for people who wanted a job. This is for people who want to build one.
Why we exist
Most business education is taught by people who have never had to make payroll. We only work with operators who have built, scaled, or sold a real company, and we film them the way a studio films a director: properly.
Every lesson ends with a move you can make the same day. Every course is priced so a founder at month one can afford it. Every live stream is a real room with a real Q&A, not a webinar funnel.
We are small, independent, and profitable. We plan to stay all three.
I
Operators only
Every instructor has built, scaled, or sold a real company. They teach the exact playbooks they still use — with numbers, scripts, and screen recordings.
II
Apply it the same day
Lessons end with a move you can make immediately: an email to send, a page to fix, a number to check. Progress you can feel by Friday.
III
Own it forever
Buy a course once and it's yours for life, every future update included. Or take all-access and raid the whole library.
The roster
10 operators. Zero professors.
Sales & Growth
Kwame Mensah
3x founder, sold Fieldnote to a Fortune 500
Branding
Elena Marchetti
Brand director behind 40+ launches
Finance
Priya Raghavan
CFO to 30+ startups, ex-investment banker
Marketing
Danny Volkov
Managed $40M+ in ad spend
Leadership
Amara Diallo
Raised $60M across three companies
E-commerce
Lucas Ferreira
Built two 8-figure DTC brands
Leadership
Sarah Lindqvist
Scaled a team from 2 to 200
Content
Jordan Reyes
0 to 800k followers, solo, in 18 months
Strategy
Nadia Haddad
Pricing advisor to 100+ companies
Operations
Marcus Webb
Runs 4 businesses in 10 hours a week