Keep the Whale: Key Account Relationships That Last

Name: Keep the Whale: Key Account Relationships That Last
Price: 24.00 USD

with Incipio Studio

Original curriculum by Incipio Academy

One lost account can wipe out your year. Build the stakeholder maps, review rhythms and early-warning signals that keep your biggest clients renewing, expanding and referring.

17 lessons17 videos4h 45mIntermediateLifetime access

What you’ll walk away with

Skills, not certificates of attendance

01Map every stakeholder, champion and blocker inside an account

02Run quarterly reviews clients actually clear their diary for

03Spot churn signals 90 days before the renewal conversation

04Multi-thread so one contact leaving cannot cost you the account

05Expand spend inside accounts without sounding like an upsell

Curriculum

4 chapters · 17 lessons

4h 45m total

01Know What You Actually Have

4 lessons+

1Revenue concentration audit: who really pays your salaryVideo
14:20
2The stakeholder map: economic buyer, champion, blocker, userVideo
18:40
3Account health scoring on a single pageVideo
16:10
4Why clients actually leave: the four causes behind every exitVideo
12:45

02The Relationship Operating Rhythm

4 lessons+

1Multi-threading: three live contacts minimum, and how to earn themVideo
19:50
2The quarterly business review that buys you the next quarterVideo
24:15
3Monthly value notes: proof they are getting what they pay forVideo
13:40
4Founder-to-founder calls: when you should show up personallyVideo
15:05

03Early Warning and Rescue

5 lessons+

1The churn signal dashboard: usage, tone, response times, invoicesVideo
17:25
2Your champion just resigned: the 14-day replacement planVideo
16:50
3The save conversation: diagnose before you defendVideo
21:30
4Procurement, rebids and the price squeeze at renewalVideo
20:05
5When to walk away, and how to exit without damageVideo
14:00

04Growth Inside the Account

4 lessons+

1Expansion mapping: finding the next budget line, not the next clientVideo
18:20
2Raising prices on clients who have been with you for yearsVideo
20:10
3Turning loyal accounts into referrals, case studies and introsVideo
15:35
4The 12-month account plan, written in 40 minutesVideo
13:15

Your instructor

Incipio Studio

Original curriculum by Incipio Academy

Incipio Studio is the academy's in-house curriculum team. Studio courses distill proven playbooks, frameworks, and operator interviews into structured, do-this-next lessons, researched and produced by Incipio Academy.

“We had two clients making up most of our revenue and no plan. After the stakeholder mapping and quarterly review structure, both renewed early and one doubled its scope within four months.”

Verified student

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