Name It, Claim It: Naming, Trademarks and Domains

Name: Name It, Claim It: Naming, Trademarks and Domains
Price: 24.00 USD

with Incipio Studio

Original curriculum by Incipio Academy

Most founders name their business in an afternoon and regret it for years. Build a name that is distinctive, available and defensible, then register it and roll it out without losing traffic.

17 lessons17 videos4h 55mIntermediateLifetime access

What you’ll walk away with

Skills, not certificates of attendance

01Write a naming brief that rules out weak candidates early

02Generate 50 usable name options in a single working session

03Run a clearance search across registers, domains and handles

04File a trademark that survives examiner objections

05Rename an existing business without losing search equity

Curriculum

4 chapters · 17 lessons

4h 55m total

01The Naming Brief

5 lessons+

1Positioning First: What the Name Actually Has to DoVideo
14:20
2Name Types: Descriptive, Suggestive, Arbitrary, CoinedVideo
18:40
3The Distinctiveness Spectrum and What Weak Names CostVideo
16:10
4The 90-Minute Generation Sprint: 50 Candidates, One SittingVideo
22:30
5Shortlisting with Scorecards Instead of OpinionsVideo
13:55

02Clearance Before You Commit

5 lessons+

1Knockout Screening: Kill 80% of Candidates in an HourVideo
19:45
2Searching USPTO, EUIPO and UKIPO Without a LawyerVideo
24:15
3Unregistered and Trading Name Conflicts You Will MissVideo
17:05
4Domains, Handles and the .com Premium DecisionVideo
15:30
5Pronunciation, Translation and the Spelling-Out TestVideo
12:50

03Filing and Defending

4 lessons+

1Picking Classes and Writing a Specification That Covers YouVideo
21:40
2File It Yourself or Hire: Cost, Risk and TimelineVideo
16:25
3Office Actions, Oppositions and How to Answer ThemVideo
20:10
4Monitoring, Takedowns and Marketplace Brand RegistriesVideo
18:55

04Launch and Rename

3 lessons+

1Rolling the Name Out Across Every Customer SurfaceVideo
14:35
2The Rename Migration: Redirects, Email and Search EquityVideo
23:20
3Telling Customers and Partners Without Losing ThemVideo
13:45

Your instructor

Incipio Studio

Original curriculum by Incipio Academy

Incipio Studio is the academy's in-house curriculum team. Studio courses distill proven playbooks, frameworks, and operator interviews into structured, do-this-next lessons, researched and produced by Incipio Academy.

“I had three weeks of lawyer quotes and no decision. Cleared a name in two days, filed it myself, and the application went through without objections.”

Verified student

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