Packaging That Sells: Shelf Impact and Cost Per Unit

Name: Packaging That Sells: Shelf Impact and Cost Per Unit
Price: 24.00 USD

with Incipio Studio

Original curriculum by Incipio Academy

Design product packaging that wins the shelf, survives transit and still hits your margin. Dielines, substrates, print quotes and unboxing, from first sketch to press check.

16 lessons16 videos5h 10mIntermediateLifetime access

What you’ll walk away with

Skills, not certificates of attendance

01Build a front panel that reads in under five seconds

02Read and mark up a dieline without embarrassing yourself

03Quote printers properly and compare true cost per unit

04Pass drop, transit and marketplace packaging requirements

05Refresh existing packs without losing shelf recognition

Curriculum

4 chapters · 16 lessons

5h 10m total

01Shelf Logic: What Packaging Actually Has To Do

4 lessons+

1The Five-Second Test: What Shoppers See FirstVideo
14:20
2Category Codes: Where to Conform, Where to BreakVideo
18:40
3Front Panel Hierarchy: Brand, Benefit, VariantVideo
21:10
4Format Before Graphics: Structure as PositioningVideo
16:50

02Specs, Materials and the Dieline

4 lessons+

1Dielines Decoded: Panels, Bleed and Safe ZonesVideo
19:30
2Substrates and Finishes: Board, Film, Foil, Soft-TouchVideo
23:15
3Print Methods and Cost Breaks: Digital, Litho, FlexoVideo
25:40
4The Mandatory Panel: Barcodes, Claims and Legal CopyVideo
17:05

03Suppliers, MOQs and Unit Economics

4 lessons+

1Briefing Printers and Building a Quote Comparison MatrixVideo
20:25
2Cost Per Unit Maths: Tooling, Plates, Freight, SpoilageVideo
26:10
3Proofs and Press Checks: Approving Colour With ConfidenceVideo
18:00
4Drop Tests, Transit Damage and Marketplace RequirementsVideo
22:35

04Launch, Unboxing and the Repack

4 lessons+

1Mockups and Shelf Simulations Before You Pay for ToolingVideo
15:45
2Unboxing for DTC: Inserts, Reorder Triggers, Return CostsVideo
19:20
3Sustainability Claims That Survive ScrutinyVideo
16:30
4The Repack: Updating a Pack Without Losing RecognitionVideo
21:50

Your instructor

Incipio Studio

Original curriculum by Incipio Academy

Incipio Studio is the academy's in-house curriculum team. Studio courses distill proven playbooks, frameworks, and operator interviews into structured, do-this-next lessons, researched and produced by Incipio Academy.

“We cut our carton cost by 19% and still ended up with a pack that outsold the old one in every stockist we tested.”

Verified student

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