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Course N°04 — Marketing
The Paid Ads Playbook
with Danny Volkov
Managed $40M+ in ad spend
A performance marketer's complete system for Meta and Google ads — creative testing, structure, and scaling without torching your budget.
10 lessons10 videos5h 05mIntermediateLifetime access
What you’ll walk away with
Skills, not certificates of attendance
01Set up account structures that scale cleanly
02Run creative tests that produce winners weekly
03Read metrics that matter and ignore the ones that don't
04Scale from $50/day to $5,000/day without collapse
05Build a creative brief system your editors will love
Curriculum
3 chapters · 10 lessons
5h 05m total01Foundations that don't crumble3 lessons+
- 1Why most ad accounts are built wrongVideo14:22
- 2Tracking: the boring part that decides everythingVideo19:36
- 3Offer math before media mathVideo12:59
02Creative is the targeting4 lessons+
- 1The 4-part anatomy of a winning adVideo17:44
- 2A creative testing cadence you can sustainVideo16:08
- 3Live build: 8 ad variations in 40 minutesVideo41:15
- 4UGC, statics, and when each one winsVideo15:27
03Scaling and survival3 lessons+
- 1Budget scaling without the crashVideo18:50
- 2Diagnosing a dying campaignVideo16:33
- 3Google + Meta together: the full-funnel viewVideo21:12
Your instructor
Danny Volkov
Managed $40M+ in ad spend
Danny cut his teeth running acquisition for two unicorn consumer apps before opening his own shop. He has managed over forty million dollars in spend and is allergic to dashboards that look good but sell nothing.
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$29one-time · yours forever
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Or get all-access for $69/mo
This course plus every other one, new drops the day they land, and half-price live tickets.
Compare plans →— 10 lessons, 5h 05m
— 10 videos
— All future updates included
— 30-day money-back guarantee
— 10 videos
— All future updates included
— 30-day money-back guarantee