Press Without a Publicist: Earn Coverage That Converts

Name: Press Without a Publicist: Earn Coverage That Converts
Price: 24.00 USD

with Incipio Studio

Original curriculum by Incipio Academy

Build the angles, media list and pitches that win real coverage, then turn each placement into traffic, trust and pipeline instead of a logo nobody clicks.

18 lessons18 videos5h 03mIntermediateLifetime access

What you’ll walk away with

Skills, not certificates of attendance

01Turn company news into angles journalists actually want

02Build a 60-contact media list targeted to your buyer

03Write pitches that get replies in under 120 words

04Land podcast, trade and newsletter features without an agency

05Measure PR with branded search, referrals and assisted pipeline

Curriculum

4 chapters · 18 lessons

5h 03m total

01The Angle Engine

5 lessons+

1Why 'we launched a thing' is not a storyVideo
13:40
2The five angles that get picked up: data, contrarian, trend, human, accessVideo
19:25
3Mining your own business for proprietary dataVideo
17:10
4Newsjacking: reacting to a breaking story in 90 minutesVideo
15:50
5The newsworthiness test before you spend a day pitchingVideo
11:35

02Targets, Pitches and Follow-Up

5 lessons+

1Building a media list of 60 journalists who cover your beatVideo
20:15
2The pitch template: subject line, hook, proof block, askVideo
22:40
3Your press kit: bio, fact sheet, headshots, quotable linesVideo
14:05
4Exclusives, embargoes and when to give one outlet first lookVideo
16:30
5Follow-up cadence that keeps the contact for next timeVideo
10:45

03Earning the Placement

4 lessons+

1Source request platforms: filtering noise, answering fastVideo
18:20
2Trade press, local media and niche newsletters: the easy winsVideo
16:00
3Booking podcast appearances your buyers already listen toVideo
21:10
4Interview craft: bridging, soundbites and not ramblingVideo
19:35

04Coverage Into Revenue

4 lessons+

1Where 'as seen in' logos actually lift conversion (and where they don't)Video
12:55
2Turning one feature into twelve owned assetsVideo
17:45
3The PR scoreboard: branded search, referrals, assisted pipelineVideo
20:30
4Holding statements: what to say in the first hour of bad newsVideo
23:15

Your instructor

Incipio Studio

Original curriculum by Incipio Academy

Incipio Studio is the academy's in-house curriculum team. Studio courses distill proven playbooks, frameworks, and operator interviews into structured, do-this-next lessons, researched and produced by Incipio Academy.

“I sent nine pitches using the proof block template and landed two trade features and a podcast in six weeks. Branded search doubled and three inbound leads mentioned the article.”

Verified student

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