Incipio Academy
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Course N°09Strategy

Pricing Power

with Nadia Haddad

Pricing advisor to 100+ companies

The psychology, math, and negotiation of pricing — how to charge more, package smarter, and stop leaving money on every table.

8 lessons8 videos2h 40mAdvancedLifetime access

What you’ll walk away with

Skills, not certificates of attendance

01Run the pricing diagnostic on your own business
02Use anchoring, decoys, and framing ethically
03Design a three-tier structure that upsells itself
04Raise prices on existing customers without churn
05Negotiate enterprise deals from value, not cost

Curriculum

3 chapters · 8 lessons

2h 40m total
01The psychology of price
+
  1. 1Price is a story about valueVideo
    13:27
  2. 2Anchors, decoys, and framingVideo
    17:53
  3. 3Why cheap positions you as worseVideo
    11:14
02Packaging and structure
+
  1. 1The three-tier architectureVideo
    19:41
  2. 2Metering: per-seat, usage, flat, hybridVideo
    16:22
  3. 3Worked example: repricing a real agencyVideo
    24:36
03Raising and negotiating
+
  1. 1The price-increase playbookVideo
    15:58
  2. 2Enterprise negotiation without flinchingVideo
    18:44

Your instructor

Nadia Haddad

Pricing advisor to 100+ companies

Nadia has run pricing engagements for companies from two-person agencies to public SaaS firms. Her median engagement lifts revenue 23% without adding a single customer — and she teaches the exact diagnostic she uses.

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$24one-time · yours forever

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8 lessons, 2h 40m
8 videos
— All future updates included
— 30-day money-back guarantee