Incipio Academy
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Course N°46 — Content

The Beginner's Guide to Content Marketing

with Incipio Studio

Curriculum by Incipio Academy

Content marketing fundamentals for beginners: build audience personas, develop a documented strategy, avoid the 13 mistakes that cost readers, and use AI prompts to plan and write faster.

7 lessons1 audio · 1 ebook · 1 article · 1 guide · 1 email course · 1 prompt pack · 1 checklist≈3h 45mBeginnerLifetime access

What you’ll walk away with

Skills, not certificates of attendance

01Build a documented content strategy using a step-by-step checklist
02Research your audience and turn findings into detailed personas
03Spot and fix 13 content mistakes that quietly drive readers away
04Use AI prompts to plan, draft, and scale content production
05Run an 8-day system for publishing content that supports sales

Curriculum

3 chapters · 7 lessons

≈3h 45m total
01The core material
+
  1. 1The Content StarterAudio
    ≈25 min
  2. 2The Beginner's Guide to Content MarketingEbook
    ≈90 min read
02The playbooks
+
  1. 113 Costly Content Blunders That Push Customers AwayArticle
    ≈10 min read
  2. 2The Audience Insight FrameworkGuide
    ≈30 min read
03Execute: tools and checks
+
  1. 18-Day Content Marketing MasterclassEmail Course
    7-day series
  2. 2Content Marketing AcceleratorPrompt Pack
    ≈20 min
  3. 3The Content Strategy DevelopmentChecklist
    ≈15 min

Your instructor

Incipio Studio

Curriculum by Incipio Academy

Incipio Studio is the academy's in-house curriculum team. Studio courses package licensed, field-tested playbooks and frameworks into structured, do-this-next lessons, curated, edited, and produced by Incipio Academy.

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— 7 lessons, ≈3h 45m
— 1 audio · 1 ebook · 1 article · 1 guide · 1 email course · 1 prompt pack · 1 checklist
— All future updates included
— 30-day money-back guarantee