Incipio Academy
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Course N°118 — Branding

The Founder's Story Formula: Build a Brand Story That Sticks

with Incipio Studio

Curriculum by Incipio Academy

The Founder's Story Formula teaches you to mine your origin story, shape 30-second, 3-minute, and 30-minute versions with the 30-3-30 framework, and use prompt packs to build a brand narrative buyers trust.

8 lessons1 audio · 1 ebook · 2 guides · 1 email course · 1 prompt pack · 2 checklists≈4h 20mBeginnerLifetime access

What you’ll walk away with

Skills, not certificates of attendance

01Mine your history for the moments that make a story land
02Craft 30-second, 3-minute, and 30-minute versions of your story
03Shape a brand narrative that separates you from competitors
04Speak your story out loud with a voice that sounds like you
05Audit any story draft against a magnetic narrative checklist

Curriculum

3 chapters · 8 lessons

≈4h 20m total
01The core material
+
  1. 1The Founder’s VoiceAudio
    ≈25 min
  2. 2The Founder’s Story FormulaEbook
    ≈90 min read
02The playbooks
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  1. 1The 30-3-30 Storytelling FrameworkGuide
    ≈30 min read
  2. 2Story Mining BlueprintGuide
    ≈30 min read
03Execute: tools and checks
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  1. 1Develop Your Founder’s StoryEmail Course
    7-day series
  2. 2Build Your Brand StoryPrompt Pack
    ≈20 min
  3. 3The Magnetic Founder NarrativeChecklist
    ≈15 min
  4. 4The Founder Story MiningChecklist
    ≈15 min

Your instructor

Incipio Studio

Curriculum by Incipio Academy

Incipio Studio is the academy's in-house curriculum team. Studio courses package licensed, field-tested playbooks and frameworks into structured, do-this-next lessons, curated, edited, and produced by Incipio Academy.

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$24one-time · yours forever
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This course plus every other one, new drops the day they land, and half-price live tickets.

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— 8 lessons, ≈4h 20m
— 1 audio · 1 ebook · 2 guides · 1 email course · 1 prompt pack · 2 checklists
— All future updates included
— 30-day money-back guarantee