The Partnership Playbook: Deals That Actually Ship

Name: The Partnership Playbook: Deals That Actually Ship
Price: 24.00 USD

with Incipio Studio

Original curriculum by Incipio Academy

Most partnerships die at the friendly first call. Learn to find partners who already own your buyer, structure a deal both sides honour, and run launches that produce tracked revenue.

16 lessons16 videos4h 12mIntermediateLifetime access

What you’ll walk away with

Skills, not certificates of attendance

01Build a ranked list of partners who already own your buyer

02Pitch partnerships with a value-first offer that gets replies

03Pick between referral, rev-share, reseller and co-build models

04Write a one-page partner agreement with terms that hold

05Track attribution and decide quarterly to kill, fix or scale

Curriculum

4 chapters · 16 lessons

4h 12m total

01Find Partners Who Move Your Numbers

4 lessons+

1Audience overlap mapping: who already sells to your buyerVideo
14:20
2The partner scorecard: reach, trust, incentive, capacityVideo
16:45
3Five red flags you can spot before the first callVideo
12:30
4Build a 30-name target list in one afternoonVideo
18:10

02The Approach and the First Call

4 lessons+

1Value-first outreach: give before you ask for distributionVideo
15:40
2Run discovery: their revenue goals before your pitchVideo
21:15
3The 90-day pilot that de-risks every new partnershipVideo
17:50
4Handling the 'send me some info' brush-offVideo
11:25

03Structure the Deal So Nobody Feels Robbed

4 lessons+

1Four models: referral fee, rev-share, reseller, co-buildVideo
19:25
2Setting the split: attribution windows and payment termsVideo
22:40
3The one-page partner agreement your lawyer will approveVideo
16:05
4Exclusivity, term and exit clauses that save relationshipsVideo
14:35

04Launch, Measure, Renew

4 lessons+

1The joint launch plan: assets, dates and named ownersVideo
18:55
2Build the enablement kit so your partner can sell in minutesVideo
15:20
3The 45-minute partner review that gets deals renewedVideo
13:10
4Quarterly portfolio call: kill it, fix it or scale itVideo
11:45

Your instructor

Incipio Studio

Original curriculum by Incipio Academy

Incipio Studio is the academy's in-house curriculum team. Studio courses distill proven playbooks, frameworks, and operator interviews into structured, do-this-next lessons, researched and produced by Incipio Academy.

“I had been 'exploring partnerships' for a year with nothing to show. The scorecard cut my list to six names, and two pilots signed within a month. One now sends us steady referrals every week.”

Verified student

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