Course N°189 — Relationships
The Referral Engine: Warm Intros on Repeat
with Incipio Studio
Original curriculum by Incipio Academy
Stop hoping for word of mouth. Build a repeatable system for asking, tracking and rewarding referrals so introductions arrive every month instead of by accident.
What you’ll walk away with
Skills, not certificates of attendance
Curriculum
4 chapters · 17 lessons
4h 28m total01Map the Network You Already Have4 lessons+
- 1The Referral Audit: Where Your Last 20 Clients Came FromVideo14:20
- 2Rank Your Connectors by Trust, Reach and FrequencyVideo16:45
- 3Three Referral Sources: Clients, Peers and GatekeepersVideo12:30
- 4Build a Lightweight Relationship CRM in One AfternoonVideo18:10
02The Ask That Doesn't Feel Awkward5 lessons+
- 1Timing: The Three Moments Clients Say YesVideo13:55
- 2Scripts: Why Specific Asks Beat "Know Anyone?"Video21:40
- 3The Forwardable Email: Write the Intro for ThemVideo17:25
- 4Handling a No Without Damaging the RelationshipVideo15:05
- 5The Double Opt-In Standard: Protect Both SidesVideo11:50
03Partner Channels That Compound4 lessons+
- 1Find the Adjacent Businesses Already Selling to Your BuyerVideo19:30
- 2Give First: Sending Deals Before You Ask for AnyVideo16:15
- 3Referral Agreements: Fees, Disclosure and Tax RealityVideo22:05
- 4The Quarterly Partner Review That Keeps Deals FlowingVideo14:40
04Make It a System, Not a Mood4 lessons+
- 1The 30-Minute Weekly Referral BlockVideo12:20
- 2Follow-Through Mechanics That Earn the Next IntroVideo13:35
- 3Tracking Referral Rate, Source and Close RateVideo20:10
- 4When Referrals Dry Up: Diagnosing the DropVideo15:45
Your instructor
Incipio Studio
Original curriculum by Incipio Academy
Incipio Studio is the academy's in-house curriculum team. Studio courses distill proven playbooks, frameworks, and operator interviews into structured, do-this-next lessons, researched and produced by Incipio Academy.
“I ran the audit, rewrote my ask and sent nine forwardable emails in a week. Six replies, three intro calls booked, two became clients within the month.”
Verified student
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