The Second Location: Expand Without Breaking What Works

Name: The Second Location: Expand Without Breaking What Works
Price: 26.00 USD

with Incipio Studio

Original curriculum by Incipio Academy

A step-by-step system for opening your second location: readiness tests, site and lease maths, an opening playbook, and the scorecard that keeps both sites profitable.

16 lessons16 videos5h 36mIntermediateLifetime access

What you’ll walk away with

Skills, not certificates of attendance

01Score whether site one can survive 60 days without you

02Model break-even, fit-out payback and 9-month cash cover

03Compare catchments with footfall, spend and competitor density

04Run a 90-day opening plan with named owners and checkpoints

05Manage two sites from one weekly scorecard, not daily firefighting

Curriculum

4 chapters · 16 lessons

5h 36m total

01Readiness: Prove Site One Can Stand Alone

4 lessons+

1The Owner-Dependency Audit: What Only You Can DoVideo
18:40
2Unit Economics Per Site: Contribution, Not RevenueVideo
22:15
3Demand Evidence: Turn-Aways, Waitlists and Travel DataVideo
16:30
4The Cash Test: 9 Months of Cover Before You SignVideo
20:05

02Site Selection and the Deal

4 lessons+

1Catchment Maths: Population, Spend and Drive TimeVideo
24:10
2Reading Competitor Density Without GuessingVideo
15:45
3Fit-Out Budget, Landlord Incentives and Rent-Free PeriodsVideo
27:30
4Build the Break-Even Model Before the Heads of TermsVideo
29:20

03The Opening Playbook

4 lessons+

1Codify Site One: Role-by-Role SOPs in Two WeeksVideo
25:50
2Hire and Train the Site Manager 90 Days EarlyVideo
21:35
3The 90-Day Opening Countdown: Owners and CheckpointsVideo
23:15
4Soft Launch, Local Marketing and the First 30 Days of TradeVideo
19:40

04Running Two Without Losing Control

4 lessons+

1The Multi-Site Weekly Scorecard: Eight Numbers OnlyVideo
17:20
2Cash, Stock and Rotas Across Two SitesVideo
22:45
3Quality Audits and Mystery Shops That Actually Change BehaviourVideo
18:55
4Open the Third, Fix the Second, or Stop: The Decision RuleVideo
20:30

Your instructor

Incipio Studio

Original curriculum by Incipio Academy

Incipio Studio is the academy's in-house curriculum team. Studio courses distill proven playbooks, frameworks, and operator interviews into structured, do-this-next lessons, researched and produced by Incipio Academy.

“We used the readiness audit and realised site one was still 100% me. Six months later we opened the second unit and it hit break-even in week eleven.”

Verified student

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