Incipio Academy
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Course N°102 — Marketing

Beginner's Guide to A/B Testing for Paid Ads

with Incipio Studio

Curriculum by Incipio Academy

A/B testing for paid ads, from first test setup to scaling winners. Learn to pick the right test elements, structure clean experiments, track results that hold up, and run a 7-day optimization sprint.

8 lessons1 audio · 1 ebook · 2 guides · 1 email course · 1 toolstack · 1 prompt pack · 1 checklist≈4h 20mBeginnerLifetime access

What you’ll walk away with

Skills, not certificates of attendance

01Set up your first A/B test with clean tracking and controls
02Choose which ad elements to test using a priority system
03Run a 7-day sprint that surfaces winners fast
04Read test results without fooling yourself on small samples
05Scale winning variants using a repeatable execution checklist

Curriculum

3 chapters · 8 lessons

≈4h 20m total
01The core material
+
  1. 1The A/B Test StarterAudio
    ≈25 min
  2. 2Beginner’s Guide to A/B TestingEbook
    ≈90 min read
02The playbooks
+
  1. 1Setup Your First A/B TestGuide
    ≈30 min read
  2. 2Strategic Test Element SelectionGuide
    ≈30 min read
03Execute: tools and checks
+
  1. 17-Day Ad Optimization SprintEmail Course
    7-day series
  2. 2Digital Advertising TestingToolstack
    ≈15 min
  3. 3Paid Advertising OptimizationPrompt Pack
    ≈20 min
  4. 4The A/B Scaling ExecutionChecklist
    ≈15 min

Your instructor

Incipio Studio

Curriculum by Incipio Academy

Incipio Studio is the academy's in-house curriculum team. Studio courses package licensed, field-tested playbooks and frameworks into structured, do-this-next lessons, curated, edited, and produced by Incipio Academy.

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— 8 lessons, ≈4h 20m
— 1 audio · 1 ebook · 2 guides · 1 email course · 1 toolstack · 1 prompt pack · 1 checklist
— All future updates included
— 30-day money-back guarantee