Competitive Intelligence: Teardowns, Battlecards and Win/Loss

Name: Competitive Intelligence: Teardowns, Battlecards and Win/Loss
Price: 24.00 USD

with Incipio Studio

Original curriculum by Incipio Academy

A repeatable system for tracking competitors, decoding their pricing and channels, and turning that intel into battlecards, sharper positioning and deals you stop losing.

16 lessons16 videos5h 09mIntermediateLifetime access

What you’ll walk away with

Skills, not certificates of attendance

01Run a full competitor teardown in under 90 minutes

02Decode rival pricing, packaging and discount behaviour

03Build battlecards your sales calls actually use

04Run win/loss interviews that surface the real reason

05Decide when to attack, flank, match price or ignore

Curriculum

4 chapters · 16 lessons

5h 09m total

01Build the Intelligence Base

4 lessons+

1Map the Real Competitive Set: Direct, Substitute, Do NothingVideo
16:40
2The 90-Minute Competitor Teardown TemplateVideo
21:15
3Legal and Ethical Lines: What You Can and Cannot CollectVideo
14:30
4Free Monitoring Stack: Alerts, Feeds and Page Change TrackersVideo
18:05

02Read the Signals

4 lessons+

1Pricing Intel: Decoding Public Prices, Tiers and Discount PatternsVideo
24:10
2Job Ads, Funding Rounds and Hiring as a Roadmap LeakVideo
17:45
3Reverse-Engineer Their Acquisition Channels and Ad SpendVideo
26:30
4Mystery Shopping a Competitor Without Burning a WeekVideo
15:20

03Turn Intel Into Sales Weapons

4 lessons+

1Battlecards Reps Actually Open: Structure and One-Page RulesVideo
22:50
2Trap-Setting Questions That Expose a Competitor's Weak SpotVideo
19:40
3Handling "We're Also Talking to X" Live on the CallVideo
18:15
4Win/Loss Interviews: Scripts That Get Honest AnswersVideo
27:05

04Decide and Act

4 lessons+

1The Quarterly Competitive Review: Agenda, Inputs, OutputsVideo
20:35
2Positioning Moves: Attack, Flank, Reframe or IgnoreVideo
23:20
3When to Match a Price Cut and When to Hold the LineVideo
17:50
4The One-Page Intel Brief Your Whole Team Will ReadVideo
12:40

Your instructor

Incipio Studio

Original curriculum by Incipio Academy

Incipio Studio is the academy's in-house curriculum team. Studio courses distill proven playbooks, frameworks, and operator interviews into structured, do-this-next lessons, researched and produced by Incipio Academy.

“We were losing deals and blaming price. Two rounds of win/loss interviews showed it was onboarding fear. Fixed the pitch, and our close rate moved from 19% to 31% in a quarter.”

Verified student

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