Incipio Academy
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Course N°82 — Sales & Growth

Deal-Breaking Case Studies Creation for B2B Sales

with Incipio Studio

Curriculum by Incipio Academy

Case study creation for B2B sellers: score client stories worth telling, apply 7 closing frameworks and 13 psychological triggers, then repurpose a single study into ten sales assets.

10 lessons1 audio · 1 ebook · 2 articles · 2 guides · 1 email course · 1 prompt pack · 2 checklists≈4h 40mIntermediateLifetime access

What you’ll walk away with

Skills, not certificates of attendance

01Score client stories to find the ones that actually close deals
02Apply 7 B2B case study frameworks to structure any client win
03Use 13 psychological triggers that move buyers toward a decision
04Repurpose one case study into ten sales and marketing assets
05Design case studies buyers read to the last line and act on

Curriculum

3 chapters · 10 lessons

≈4h 40m total
01The core material
+
  1. 1Turning Proof Into ProfitAudio
    ≈25 min
  2. 2Deal-Breaking Case Studies CreationEbook
    ≈90 min read
02The playbooks
+
  1. 113 Psychological Triggers for Deal-Closing Case StudiesArticle
    ≈10 min read
  2. 27 Case Study Frameworks for Closing More B2B DealsArticle
    ≈10 min read
  3. 3The 1-to-10 Case Study Repurposing SystemGuide
    ≈30 min read
  4. 4Select Story Winners That Close DealsGuide
    ≈30 min read
03Execute: tools and checks
+
  1. 1Let Customer Stories Do the SellingEmail Course
    7-day series
  2. 2Creating Persuasive Business ProofPrompt Pack
    ≈20 min
  3. 3Design Case Studies That People Actually ReadChecklist
    ≈15 min
  4. 4Identify Customer Winning StoriesChecklist
    ≈15 min

Your instructor

Incipio Studio

Curriculum by Incipio Academy

Incipio Studio is the academy's in-house curriculum team. Studio courses package licensed, field-tested playbooks and frameworks into structured, do-this-next lessons, curated, edited, and produced by Incipio Academy.

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— 10 lessons, ≈4h 40m
— 1 audio · 1 ebook · 2 articles · 2 guides · 1 email course · 1 prompt pack · 2 checklists
— All future updates included
— 30-day money-back guarantee