Incipio Academy
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Course N°01 — Sales & Growth

Zero to Your First 100 Customers

with Kwame Mensah

3x founder, sold Fieldnote to a Fortune 500

The unglamorous, repeatable way to land your first hundred paying customers without an audience, ads budget, or connections.

14 lessons14 videos4h 20mBeginnerLifetime access

What you’ll walk away with

Skills, not certificates of attendance

01Write cold outreach that gets a 30%+ reply rate
02Run discovery calls that close without feeling salesy
03Price and package an offer people say yes to fast
04Build a repeatable weekly pipeline ritual
05Know when to fire a customer segment and move on

Curriculum

4 chapters · 14 lessons

4h 20m total
01The founder-led sales mindset
+
  1. 1Why nobody buys your product (yet)Video
    11:20
  2. 2Selling is a search problemVideo
    14:05
  3. 3Your unfair advantages inventoryVideo
    09:48
02Finding the first 10
+
  1. 1The watering-hole methodVideo
    16:12
  2. 2Cold outreach that doesn't feel coldVideo
    18:30
  3. 3Live teardown: 6 real cold emailsVideo
    21:14
  4. 4Turning conversations into commitmentsVideo
    13:22
0310 to 100, repeatably
+
  1. 1The pipeline spreadsheet that runs my weekVideo
    15:40
  2. 2Referral loops for boring industriesVideo
    12:55
  3. 3Discovery calls: the full scriptVideo
    24:10
  4. 4Objections, ghosting, and graceful follow-upVideo
    17:33
04Closing and keeping
+
  1. 1Proposals that close themselvesVideo
    14:47
  2. 2Onboarding as a sales toolVideo
    10:26
  3. 3When to say no to revenueVideo
    12:08

Your instructor

Kwame Mensah

3x founder, sold Fieldnote to a Fortune 500

Kwame bootstrapped three companies before the word had a hashtag. His last, Fieldnote, went from a cold-email experiment to acquisition in four years. He teaches the exact outbound and founder-led sales motions he still uses today.

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“I sent forty emails using the watering-hole method. Twelve replies, four calls, two customers. In one week.”

Verified student, cohort 3

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$24one-time · yours forever
∞

Or get all-access for $69/mo

This course plus every other one, new drops the day they land, and half-price live tickets.

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— 14 lessons, 4h 20m
— 14 videos
— All future updates included
— 30-day money-back guarantee