Incipio Academy
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Course N°136 — E-commerce

Fulfilment Margin: Shipping, Stock and Returns That Pay

with Incipio Studio

Original curriculum by Incipio Academy

The operations side of e-commerce that decides whether growth makes money. Price delivery properly, hold the right stock, pick the right 3PL and turn returns into a margin line instead of a leak.

19 lessons19 videos6h 27mIntermediateLifetime access

What you’ll walk away with

Skills, not certificates of attendance

01Build a per-SKU landed cost sheet you actually trust
02Set free-shipping thresholds that protect contribution margin
03Calculate reorder points and safety stock from real lead times
04Run a 3PL tender and decode a rate card line by line
05Cut return rates and WISMO tickets without killing conversion

Curriculum

4 chapters · 19 lessons

6h 27m total
01Your True Cost to Deliver
+
  1. 1Landed cost per SKU: freight, duty, FX and breakageVideo
    18:40
  2. 2Cost-to-serve per order, not per productVideo
    21:15
  3. 3Dimensional weight and the packaging audit that paysVideo
    16:30
  4. 4Free shipping thresholds: the maths behind the numberVideo
    23:50
  5. 5Contribution margin by channel: DTC, marketplace, wholesaleVideo
    25:05
02Inventory That Doesn't Trap Your Cash
+
  1. 1Reorder points and safety stock with variable lead timesVideo
    24:20
  2. 2Forecasting from 13 weeks of sell-through dataVideo
    19:45
  3. 3Dead stock triage: liquidate, bundle or write offVideo
    15:10
  4. 4Supplier terms that fund growth: deposits, Net 30, MOQsVideo
    22:35
03Warehouse, 3PL and Carrier Decisions
+
  1. 1In-house vs 3PL: finding your break-even order volumeVideo
    20:55
  2. 2Running a 3PL tender: the RFP, the site visit, the referencesVideo
    27:40
  3. 3Reading a rate card: pick, pack, storage and hidden accessorialsVideo
    26:15
  4. 4Negotiating carrier discounts, surcharges and zone skippingVideo
    23:05
  5. 5Migrating fulfilment without a peak-season disasterVideo
    18:20
04Returns and the Post-Purchase Margin
+
  1. 1Diagnosing why people return: sizing, photos, expectation gapsVideo
    17:30
  2. 2A returns policy that cuts refunds and keeps trustVideo
    21:00
  3. 3Returns triage: restock, refurb, resell, recycleVideo
    16:45
  4. 4Killing WISMO tickets with proactive tracking commsVideo
    14:25
  5. 5Peak season playbook: cutoffs, buffer stock and staffingVideo
    22:10

Your instructor

Incipio Studio

Original curriculum by Incipio Academy

Incipio Studio is the academy's in-house curriculum team. Studio courses distill proven playbooks, frameworks, and operator interviews into structured, do-this-next lessons, researched and produced by Incipio Academy.

“I rebuilt my shipping thresholds and 3PL contract in six weeks. Same revenue, roughly nine points more margin, and far fewer support emails.”

Verified student

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— 19 lessons, 6h 27m
— 19 videos
— All future updates included
— 30-day money-back guarantee