Get on the Shelf: Wholesale and Retail Distribution

Name: Get on the Shelf: Wholesale and Retail Distribution
Price: 24.00 USD

with Incipio Studio

Original curriculum by Incipio Academy

Take your online product into physical retail. Price for wholesale, pitch category buyers, survive vendor terms, and hit the sell-through numbers that earn you more doors.

16 lessons16 videos4h 25mIntermediateLifetime access

What you’ll walk away with

Skills, not certificates of attendance

01Build a wholesale price list that still leaves you profit

02Write line sheets and sell sheets buyers actually reply to

03Negotiate vendor terms, chargebacks and payment windows

04Choose between distributors, direct accounts and brokers

05Track sell-through and turn one door into twenty

Curriculum

4 chapters · 16 lessons

4h 25m total

01Retail-Ready or Not

4 lessons+

1Margin Math: Why DTC Pricing Breaks at WholesaleVideo
17:40
2Packaging, Barcodes and Case Packs Buyers AcceptVideo
14:20
3Labels, Certifications and the Insurance They Ask ForVideo
18:05
4Pick Your Lane: Independents, Chains or DistributorsVideo
12:30

02Getting in Front of Buyers

4 lessons+

1Building a Target Account List That Fits Your ProductVideo
13:15
2The Line Sheet and Sell Sheet That Get RepliesVideo
19:40
3Cold Outreach to Category Buyers: Scripts and TimingVideo
16:25
4The Buyer Meeting: 12 Minutes, Three Slides, One AskVideo
21:10

03Terms, Trade Shows and Middlemen

4 lessons+

1Reading the Vendor Agreement: Chargebacks and ReturnsVideo
23:50
2Payment Terms, Factoring and Funding the Purchase OrderVideo
18:30
3Trade Shows: Booth Budget, Pre-Booking and Follow-UpVideo
16:45
4Distributor or Direct: Who Really Owns the ShelfVideo
14:55

04Earning the Reorder

4 lessons+

1Sell-Through Rate: The Only Number Buyers Care AboutVideo
15:20
2Merchandising, Demos and Reorder Triggers in StoreVideo
17:00
3Trade Spend, Promos and Co-Op That Actually Pay BackVideo
19:15
4The Quarterly Review: Adding Doors Without OvertradingVideo
13:40

Your instructor

Incipio Studio

Original curriculum by Incipio Academy

Incipio Studio is the academy's in-house curriculum team. Studio courses distill proven playbooks, frameworks, and operator interviews into structured, do-this-next lessons, researched and produced by Incipio Academy.

“I had been guessing at wholesale pricing for a year. Reworked my cost sheet in week one and landed 14 stockist accounts by the end of the quarter.”

Verified student

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