Incipio Academy
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Course N°107 — Marketing

Lead Generation with LinkedIn Ads: B2B Campaigns That Convert

with Incipio Studio

Curriculum by Incipio Academy

Lead generation with LinkedIn Ads, covered end to end: pre-campaign account setup, audience targeting, ad creative development, native lead form optimization, and a testing framework for lowering cost per lead.

8 lessons1 audio · 1 ebook · 2 guides · 1 email course · 1 prompt pack · 2 checklists≈4h 20mIntermediateLifetime access

What you’ll walk away with

Skills, not certificates of attendance

01Set up LinkedIn Campaign Manager, tracking, and audiences correctly
02Build ad creative that speaks to specific B2B job titles
03Design lead forms that raise completion rates and lead quality
04Run structured ad tests to cut cost per qualified lead
05Use prompt templates to draft offers, hooks, and follow-up copy

Curriculum

3 chapters · 8 lessons

≈4h 20m total
01The core material
+
  1. 1LinkedIn Leads LabAudio
    ≈25 min
  2. 2Lead Generation with LinkedIn AdsEbook
    ≈90 min read
02The playbooks
+
  1. 1LinkedIn Ad Testing FrameworkGuide
    ≈30 min read
  2. 2LinkedIn Lead Form OptimizationGuide
    ≈30 min read
03Execute: tools and checks
+
  1. 1B2B Leads with LinkedIn AdsEmail Course
    7-day series
  2. 2B2B Lead GenerationPrompt Pack
    ≈20 min
  3. 3Pre-Campaign LinkedIn Ads SetupChecklist
    ≈15 min
  4. 4LinkedIn Ad Creative DevelopmentChecklist
    ≈15 min

Your instructor

Incipio Studio

Curriculum by Incipio Academy

Incipio Studio is the academy's in-house curriculum team. Studio courses package licensed, field-tested playbooks and frameworks into structured, do-this-next lessons, curated, edited, and produced by Incipio Academy.

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— 8 lessons, ≈4h 20m
— 1 audio · 1 ebook · 2 guides · 1 email course · 1 prompt pack · 2 checklists
— All future updates included
— 30-day money-back guarantee