License It, Don't Build It: Royalty Deals for Your IP

Name: License It, Don't Build It: Royalty Deals for Your IP
Price: 26.00 USD

with Incipio Studio

Original curriculum by Incipio Academy

Stop funding tooling, stock and shipping. Learn how to package an idea, brand or process, get it in front of companies that already sell to your buyer, and negotiate royalty terms that pay for years.

18 lessons18 videos6h 07mIntermediateLifetime access

What you’ll walk away with

Skills, not certificates of attendance

01Audit what you own and spot the licensable asset inside it

02Protect an idea cheaply before you show it to a company

03Build a one-page sell sheet buyers actually read

04Benchmark royalty rates, advances and minimums by category

05Audit royalty statements and catch underpayment early

Curriculum

4 chapters · 18 lessons

6h 07m total

01What Is Actually Licensable

4 lessons+

1The IP Audit: Patents, Marks, Designs, Processes and ContentVideo
21:30
2The Licensee's Math: Why a Company Pays You Instead of CopyingVideo
18:45
3Cheap Protection First: Provisionals, NDAs and the Paper TrailVideo
24:10
4Proof of Demand: The Prototype or Pilot That De-Risks the DealVideo
19:20

02Finding the Right Licensee

5 lessons+

1Map the Category: Who Already Sells to Your BuyerVideo
17:55
2The Sell Sheet: One Page, One Benefit, One AskVideo
22:40
3Getting Past the Web Form to the Product DirectorVideo
20:15
4Trade Shows and Buyer Meetings Without a BoothVideo
16:30
5Handling the Submission Agreement They Send BackVideo
14:50

03Deal Terms That Pay

5 lessons+

1Royalty Benchmarks: What Is Normal in Your CategoryVideo
25:05
2Advances, Annual Minimums and Performance GuaranteesVideo
23:35
3The Three Levers: Exclusivity, Territory and TermVideo
26:20
4Improvements, Sublicensing and Clean Termination ClausesVideo
21:10
5Creating Competitive Tension With Only One Interested PartyVideo
18:05

04Life After the Signature

4 lessons+

1Reading a Royalty Statement and Exercising Audit RightsVideo
22:25
2Supporting the Launch Without Becoming Unpaid StaffVideo
15:40
3Renewals, Re-Rates and Killing a Dead LicenceVideo
19:00
4From One Deal to a Portfolio: Running a Licensing PipelineVideo
27:15

Your instructor

Incipio Studio

Original curriculum by Incipio Academy

Incipio Studio is the academy's in-house curriculum team. Studio courses distill proven playbooks, frameworks, and operator interviews into structured, do-this-next lessons, researched and produced by Incipio Academy.

“I had a product idea sitting in a drawer for two years because tooling quotes scared me off. Used the sell sheet and outreach scripts, got three replies, and signed a licence with a 5% royalty and a four-figure advance.”

Verified student

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