Paid Discovery: Get Paid to Scope the Project

Name: Paid Discovery: Get Paid to Scope the Project
Price: 24.00 USD

with Incipio Studio

Original curriculum by Incipio Academy

Turn free proposals and unpaid audits into a priced diagnostic engagement that clients buy in days, then convert that work into the bigger project at a better rate.

19 lessons19 videos6h 29mIntermediateLifetime access

What you’ll walk away with

Skills, not certificates of attendance

01Design a two-week paid diagnostic with a fixed deliverable

02Price discovery at 8-12% of the project you actually want

03Run intake, interviews and evidence gathering without scope drift

04Write a findings document clients forward to their boss

05Convert the readout meeting into phase two or a retainer

Curriculum

4 chapters · 19 lessons

6h 29m total

01Designing the Diagnostic Offer

5 lessons+

1Why free scoping loses you the project and the marginVideo
14:20
2Pick your diagnostic: audit, roadmap or pilotVideo
19:45
3Fixing the shape: 10 working days, 3 deliverables, 1 readoutVideo
22:10
4Pricing off the prize: the 8-12% anchor and when to break itVideo
26:35
5Writing the one-page diagnostic offer sheetVideo
17:50

02Selling Discovery on the First Call

4 lessons+

1The reframe script: from quote request to paid first stepVideo
21:05
2Handling 'can't you just send me a price?'Video
15:40
3Who signs: finding the budget holder before you proposeVideo
18:25
4SOW, deposit and payment terms for a small engagementVideo
23:15

03Running the Engagement Without Drift

5 lessons+

1The intake pack: access, data and names before day oneVideo
16:30
2Stakeholder interviews: seven questions that surface the real problemVideo
28:50
3Evidence over opinion: numbers, teardowns and system walkthroughsVideo
25:20
4Mid-point check-in: killing surprises before the readoutVideo
12:45
5The findings document: structure, visuals and what to leave outVideo
31:10

04Converting Findings Into the Bigger Deal

5 lessons+

1Running the readout: sequence, silence and the askVideo
24:40
2Pricing phase two from what the diagnostic uncoveredVideo
27:05
3The roadmap-to-retainer bridge for ongoing workVideo
20:15
4Templates, sector playbooks and shrinking delivery timeVideo
18:35
5Tracking conversion rate and when to retire a diagnosticVideo
13:55

Your instructor

Incipio Studio

Original curriculum by Incipio Academy

Incipio Studio is the academy's in-house curriculum team. Studio courses distill proven playbooks, frameworks, and operator interviews into structured, do-this-next lessons, researched and produced by Incipio Academy.

“I used to write free proposals for a week and hear nothing back. I now sell a paid audit on the first call, and roughly two thirds of them turn into the full project at a higher fee.”

Verified student

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