Incipio Academy
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Course N°99 — Sales & Growth

The Art of Negotiation: Research, Leverage, and Deal Design

with Incipio Studio

Curriculum by Incipio Academy

Negotiation training that covers pre-deal research on markets and counterparties, trade-off design beyond price, and value creation assessment. Includes a deal-closing prompt pack, checklists, and full book.

8 lessons1 audio · 1 ebook · 2 guides · 1 email course · 1 prompt pack · 2 checklists≈4h 20mIntermediateLifetime access

What you’ll walk away with

Skills, not certificates of attendance

01Run structured pre-negotiation research on people, market, and risk
02Spot hidden value beyond price using the High-Value Deals Matrix
03Design trade-offs that expand the deal instead of splitting it
04Score opportunities with a value creation assessment checklist
05Use AI prompts to prep positions, counters, and closing language

Curriculum

3 chapters · 8 lessons

≈4h 20m total
01The core material
+
  1. 1Strategic DealmakersAudio
    ≈25 min
  2. 2The Art of NegotiationEbook
    ≈90 min read
02The playbooks
+
  1. 1The High-Value Deals Creation MatrixGuide
    ≈30 min read
  2. 2The Strategic Pre-Negotiation Research FrameworkGuide
    ≈30 min read
03Execute: tools and checks
+
  1. 1Close Deals with ConfidenceEmail Course
    7-day series
  2. 2Close Deals AssistantPrompt Pack
    ≈20 min
  3. 3Value Creation Opportunity AssessmentChecklist
    ≈15 min
  4. 4Pre-Negotiation ResearchChecklist
    ≈15 min

Your instructor

Incipio Studio

Curriculum by Incipio Academy

Incipio Studio is the academy's in-house curriculum team. Studio courses package licensed, field-tested playbooks and frameworks into structured, do-this-next lessons, curated, edited, and produced by Incipio Academy.

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Or get all-access for $69/mo

This course plus every other one, new drops the day they land, and half-price live tickets.

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— 8 lessons, ≈4h 20m
— 1 audio · 1 ebook · 2 guides · 1 email course · 1 prompt pack · 2 checklists
— All future updates included
— 30-day money-back guarantee