The Exit Playbook: Sell Your Business for What It's Worth

Name: The Exit Playbook: Sell Your Business for What It's Worth
Price: 29.00 USD

with Incipio Studio

Original curriculum by Incipio Academy

Learn how buyers actually value small businesses, how to fix the things that shrink your multiple, and how to run a sale process that ends in cash rather than a broken deal.

18 lessons18 videos6h 39mAdvancedLifetime access

What you’ll walk away with

Skills, not certificates of attendance

01Calculate your SDE and EBITDA with defensible add-backs

02Remove owner dependency that caps your sale multiple

03Build a data room that survives buyer due diligence

04Read an LOI and negotiate earnouts, escrow and working capital

05Run a competitive process with two or more serious buyers

Curriculum

4 chapters · 18 lessons

6h 39m total

01What Your Business Is Actually Worth

4 lessons+

1SDE vs EBITDA: Which Number Buyers Use at Your SizeVideo
19:40
2Add-Backs That Hold Up and the Ones That Kill TrustVideo
23:15
3Where Multiples Come From: Size, Growth, Concentration, ChurnVideo
26:30
4Buyer Types Decoded: Individual, Search Fund, Strategic, PEVideo
21:05

02Fixing the Discounts Before You List

5 lessons+

1The Owner Dependency Audit: What Only You Can DoVideo
24:50
2Customer Concentration: De-Risking the Top Three AccountsVideo
18:20
3Clean Books in 90 Days: Accrual, Payroll and Personal SpendVideo
27:35
4Contracts, IP and Key Person Risk: The Legal Pre-CleanVideo
22:10
5The 12-Month Value Build Plan With Costed PrioritiesVideo
20:45

03Running the Sale Process

4 lessons+

1Broker, M&A Adviser or Direct: Fee Structures ComparedVideo
17:55
2Writing the Teaser and CIM Buyers Actually ReadVideo
25:20
3Sourcing Buyers and Creating Real Competitive TensionVideo
23:40
4Management Meetings: Answering the Eight Hard QuestionsVideo
19:30

04From LOI to Cash in the Bank

5 lessons+

1Decoding the LOI: Exclusivity, Structure and Price AnchorsVideo
28:05
2Earnouts, Seller Notes and Rollover Equity Without RegretVideo
26:15
3The Working Capital Peg: Where Deals Quietly Lose MoneyVideo
21:50
4Surviving Due Diligence: Data Room, Cadence, RetradesVideo
24:35
5Transition, Handover and Life After the Wire TransferVideo
16:40

Your instructor

Incipio Studio

Original curriculum by Incipio Academy

Incipio Studio is the academy's in-house curriculum team. Studio courses distill proven playbooks, frameworks, and operator interviews into structured, do-this-next lessons, researched and produced by Incipio Academy.

“I thought my agency was worth about two times profit. After cleaning up the books and cutting my role out of delivery, we closed at a materially higher multiple eight months later.”

Verified student

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