The Pivot Playbook: Kill, Fix or Double Down

Name: The Pivot Playbook: Kill, Fix or Double Down
Price: 24.00 USD

with Incipio Studio

Original curriculum by Incipio Academy

A decision system for founders stuck between stubbornness and panic. Run the evidence, cost each option against your runway, then execute the switch without losing customers, team or cash.

17 lessons17 videos5h 46mIntermediateLifetime access

What you’ll walk away with

Skills, not certificates of attendance

01Tell a demand problem apart from an execution problem

02Run a two-week evidence sprint before deciding anything

03Cost every pivot option against your actual runway

04Move customers to the new offer without torching revenue

05Set kill criteria so the next decision takes days, not months

Curriculum

4 chapters · 17 lessons

5h 46m total

01Diagnose Before You Decide

4 lessons+

1The Seven Signals That Say Pivot, Not Push HarderVideo
18:40
2Demand Problem or Execution Problem: The Split TestVideo
22:15
3The Two-Week Evidence Sprint: 15 Calls and 3 OffersVideo
26:30
4Sunk Cost Audit: What You Actually Lose by StoppingVideo
14:50

02The Four Pivot Types and Their Price Tags

5 lessons+

1Market Pivot: Same Product, Different BuyerVideo
19:20
2Product Pivot: Keep the Asset, Change the Job It DoesVideo
21:05
3Model Pivot: Services to Product, One-Off to RecurringVideo
24:40
4Channel Pivot: When Distribution Is the Real BottleneckVideo
17:35
5Pricing Each Option Against Months of RunwayVideo
28:10

03Execute Without Breaking the Business

4 lessons+

1The 90-Day Pivot Plan and Its Written Kill CriteriaVideo
23:45
2Migrating Legacy Customers and Honouring Live ContractsVideo
20:30
3Telling the Team: The All-Hands Script That Keeps PeopleVideo
16:15
4The Update Memo for Investors, Lenders and AdvisorsVideo
18:00

04Prove It or Stop It

4 lessons+

1Leading Indicators That Confirm You Chose RightVideo
21:40
2The 30/60/90 Review Gate and Who Sits In ItVideo
15:25
3Rebuilding Positioning and Price After the SwitchVideo
25:10
4When the Right Answer Is a Clean Wind-DownVideo
19:55

Your instructor

Incipio Studio

Original curriculum by Incipio Academy

Incipio Studio is the academy's in-house curriculum team. Studio courses distill proven playbooks, frameworks, and operator interviews into structured, do-this-next lessons, researched and produced by Incipio Academy.

“I had been circling the same decision for eight months. The evidence sprint took two weeks and made the answer obvious. We changed buyer, kept the product, and revenue is up 40 percent since.”

Verified student

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