Incipio Academy
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Course N°120 — Sales & Growth

The Psychology of Selling: Offers, Pricing & Conversion

with Incipio Studio

Curriculum by Incipio Academy

Psychology of selling training that turns buyer behavior into revenue. Run customer research interviews, build and test irresistible offers, and set prices that lift conversions without discounting.

9 lessons1 audio · 1 ebook · 2 guides · 1 email course · 1 toolstack · 1 prompt pack · 2 checklists≈4h 35mIntermediateLifetime access

What you’ll walk away with

Skills, not certificates of attendance

01Run customer interviews that surface what buyers actually pay for
02Build offers around proven demand instead of assumptions
03Set up an offer testing system and read the results correctly
04Price using psychological anchors, tiers, and value framing
05Map your target market so messaging lands with the right buyer

Curriculum

3 chapters · 9 lessons

≈4h 35m total
01The core material
+
  1. 1Build What SellsAudio
    ≈25 min
  2. 2The Psychology of SellingEbook
    ≈90 min read
02The playbooks
+
  1. 1The Complete Offer Testing PlaybookGuide
    ≈30 min read
  2. 2Customer Research Interview ProtocolGuide
    ≈30 min read
03Execute: tools and checks
+
  1. 1Create Irresistible OffersEmail Course
    7-day series
  2. 2Crafting Irresistible Business OffersToolstack
    ≈15 min
  3. 3Offer Development AcceleratorPrompt Pack
    ≈20 min
  4. 4Strategic Pricing OptimizationChecklist
    ≈15 min
  5. 5Understanding Your Target MarketChecklist
    ≈15 min

Your instructor

Incipio Studio

Curriculum by Incipio Academy

Incipio Studio is the academy's in-house curriculum team. Studio courses package licensed, field-tested playbooks and frameworks into structured, do-this-next lessons, curated, edited, and produced by Incipio Academy.

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— 9 lessons, ≈4h 35m
— 1 audio · 1 ebook · 2 guides · 1 email course · 1 toolstack · 1 prompt pack · 2 checklists
— All future updates included
— 30-day money-back guarantee