The Repeat Purchase Engine: Retention, Subscriptions and LTV

Name: The Repeat Purchase Engine: Retention, Subscriptions and LTV
Price: 24.00 USD

with Incipio Studio

Original curriculum by Incipio Academy

Stop renting customers from ad platforms. Build the cohort maths, post-purchase flows and subscription mechanics that turn one-time buyers into predictable repeat revenue.

16 lessons16 videos5h 39mIntermediateLifetime access

What you’ll walk away with

Skills, not certificates of attendance

01Build a cohort table that shows real repeat rate by month

02Calculate margin-based LTV instead of flattering revenue LTV

03Time replenishment emails to your product's actual reorder clock

04Design a subscription offer with churn-resistant pricing

05Run a weekly retention review that catches decay early

Curriculum

4 chapters · 16 lessons

5h 39m total

01Know Your Retention Numbers

5 lessons+

1Build Your First Cohort Table in 45 MinutesVideo
24:30
2LTV That Isn't Fantasy: Margin-Based and 12-Month CappedVideo
19:45
3Find Your Reorder Clock: Median Days to Second PurchaseVideo
16:20
4Entry Products vs Margin Products: Which Ones Create RepeatersVideo
21:10
5Setting a Retention Target Your Ad Spend Can Live WithVideo
14:55

02The Post-Purchase 90 Days

4 lessons+

1The First 30 Days: Onboarding Flows That Beat Discount BlastsVideo
27:40
2Replenishment Triggers: Mapping Sends to the Reorder ClockVideo
22:15
3Inserts, SMS and the Unboxing HandoffVideo
18:05
4Winback Sequences That Don't Torch Your MarginVideo
23:50

03Subscriptions and Memberships That Stick

4 lessons+

1Pick the Model: Replenish, Curate or AccessVideo
20:25
2Pricing the Subscription: Anchor, Discount Depth, CommitmentVideo
26:10
3Churn Autopsy: Cancel Flows, Pauses and Save OffersVideo
29:35
4Forecasting Cash and MRR From Subscriber CohortsVideo
24:00

04Run the Engine Weekly

3 lessons+

1Loyalty Programmes That Pay for Themselves (and Ones That Don't)Video
21:45
2Reactivation Audiences: When Paid Retargeting Actually PencilsVideo
18:30
3The One-Page Retention Dashboard and Your Monday ReviewVideo
17:15

Your instructor

Incipio Studio

Original curriculum by Incipio Academy

Incipio Studio is the academy's in-house curriculum team. Studio courses distill proven playbooks, frameworks, and operator interviews into structured, do-this-next lessons, researched and produced by Incipio Academy.

“We rebuilt our post-purchase flows using the reorder clock method and repeat revenue went from 18% to 34% of monthly sales in about four months. Same ad budget.”

Verified student

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