Incipio Academy
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Course N°160 — Leadership

Pay That Performs: Compensation, Bonuses and Equity

with Incipio Studio

Original curriculum by Incipio Academy

Build a pay system for a team of 3 to 30: levels, salary bands, bonus plans that don't get gamed, and equity you won't regret granting. Includes the scripts for raise and promotion conversations.

19 lessons19 videos6h 00mIntermediateLifetime access

What you’ll walk away with

Skills, not certificates of attendance

01Set salary bands using free market data, not guesswork
02Design a bonus plan tied to metrics people can actually move
03Choose between options, phantom equity and profit share
04Model total comp cost against runway before you offer
05Run raise and promotion conversations without emotional drift

Curriculum

4 chapters · 19 lessons

6h 00m total
01The Pay Architecture
+
  1. 1Your pay philosophy in one page: lead, match or lag the marketVideo
    14:30
  2. 2Building job levels when you only have nine peopleVideo
    21:10
  3. 3Sourcing real salary data free: Levels.fyi, job ads and recruiter callsVideo
    18:45
  4. 4Setting bands with midpoints, spreads and overlapVideo
    24:05
  5. 5Auditing current pay: finding the three people you are underpayingVideo
    16:20
02Variable Pay Without the Backfire
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  1. 1When commission beats bonus, and when it wrecks collaborationVideo
    19:40
  2. 2Sales comp mechanics: quota, accelerators, clawbacks and drawVideo
    27:15
  3. 3Non-sales bonuses: company gate, team modifier, individual multiplierVideo
    22:50
  4. 4Metric gaming: the four ways staff will beat your planVideo
    15:35
  5. 5Writing the plan document people can read in five minutesVideo
    12:55
03Equity and Long-Term Incentives
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  1. 1Option pool sizing: what you give away per hire by levelVideo
    23:20
  2. 2Vesting, cliffs, exercise windows and the leaver problemVideo
    26:40
  3. 3Phantom equity and profit share for businesses that will never exitVideo
    20:10
  4. 4Explaining equity honestly so it motivates instead of confusesVideo
    17:25
04Running the Cycle
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  1. 1Modelling the comp budget against cash runwayVideo
    21:45
  2. 2The annual review calendar: who decides what, and whenVideo
    15:10
  3. 3The raise request script: the counter-offer you should declineVideo
    18:30
  4. 4Promotion vs pay rise: separating the two decisionsVideo
    13:50
  5. 5Pay transparency: how far to open the books without chaosVideo
    19:05

Your instructor

Incipio Studio

Original curriculum by Incipio Academy

Incipio Studio is the academy's in-house curriculum team. Studio courses distill proven playbooks, frameworks, and operator interviews into structured, do-this-next lessons, researched and produced by Incipio Academy.

“We rebuilt our bands in a weekend and finally stopped negotiating pay one panicked email at a time. Two people got overdue rises and our payroll cost actually went down.”

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— 19 lessons, 6h 00m
— 19 videos
— All future updates included
— 30-day money-back guarantee