Course N°160 — Leadership
Pay That Performs: Compensation, Bonuses and Equity
with Incipio Studio
Original curriculum by Incipio Academy
Build a pay system for a team of 3 to 30: levels, salary bands, bonus plans that don't get gamed, and equity you won't regret granting. Includes the scripts for raise and promotion conversations.
What you’ll walk away with
Skills, not certificates of attendance
Curriculum
4 chapters · 19 lessons
6h 00m total01The Pay Architecture5 lessons+
- 1Your pay philosophy in one page: lead, match or lag the marketVideo14:30
- 2Building job levels when you only have nine peopleVideo21:10
- 3Sourcing real salary data free: Levels.fyi, job ads and recruiter callsVideo18:45
- 4Setting bands with midpoints, spreads and overlapVideo24:05
- 5Auditing current pay: finding the three people you are underpayingVideo16:20
02Variable Pay Without the Backfire5 lessons+
- 1When commission beats bonus, and when it wrecks collaborationVideo19:40
- 2Sales comp mechanics: quota, accelerators, clawbacks and drawVideo27:15
- 3Non-sales bonuses: company gate, team modifier, individual multiplierVideo22:50
- 4Metric gaming: the four ways staff will beat your planVideo15:35
- 5Writing the plan document people can read in five minutesVideo12:55
03Equity and Long-Term Incentives4 lessons+
- 1Option pool sizing: what you give away per hire by levelVideo23:20
- 2Vesting, cliffs, exercise windows and the leaver problemVideo26:40
- 3Phantom equity and profit share for businesses that will never exitVideo20:10
- 4Explaining equity honestly so it motivates instead of confusesVideo17:25
04Running the Cycle5 lessons+
- 1Modelling the comp budget against cash runwayVideo21:45
- 2The annual review calendar: who decides what, and whenVideo15:10
- 3The raise request script: the counter-offer you should declineVideo18:30
- 4Promotion vs pay rise: separating the two decisionsVideo13:50
- 5Pay transparency: how far to open the books without chaosVideo19:05
Your instructor
Incipio Studio
Original curriculum by Incipio Academy
Incipio Studio is the academy's in-house curriculum team. Studio courses distill proven playbooks, frameworks, and operator interviews into structured, do-this-next lessons, researched and produced by Incipio Academy.
“We rebuilt our bands in a weekend and finally stopped negotiating pay one panicked email at a time. Two people got overdue rises and our payroll cost actually went down.”
Verified student
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